Springfield, Mass.-based Pride Stores is a family-owned and -operated chain of convenience stores in western Massachusetts and Connecticut. With its private-brand gasoline prices averaging just 0.88 cents per gallon (CPG) below market averages, the company relies on a healthy loyalty program to drive gallons. That program includes a savings card that gives a 10-CPG price reduction on fuel. The chain also offers a reward card for customers to earn money toward in-store and gasoline purchases.
Beyond the fuel pumps, Pride became the first c-store chain to operate a Dunkin’ Donuts franchise in western Massachusetts in 1989 and the first in the market to open a Subway in 1990. Pride was also the first chain to install cash dispensers at the fuel pumps in 2005 and the first in the market to sell ethanol-blended and biodiesel fuels at all locations by 2007.
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