BURLINGAME, Calif. -- On-demand fueling, in which consumers can order a fill-up of gasoline where and when they want through an app, used to be considered a niche industry. But based on the growth of one early mover in this space, it is becoming a potentially disruptive force to the traditional fueling industry.
Within its first 18 months of business, Booster Fuels has delivered more than 3 million gallons of gasoline, both regular and premium grade, to customers in the San Francisco Bay and Dallas-Fort Worth suburbs. This is in between filling their tires, replacing wiper blades and cleaning windshields.
“Our average customer uses Booster as their default, No. 1 source of gas,” Frank Mycroft, CEO at Booster Fuels Inc., Burlingame, Calif., told CSP Daily News. “We’re not the emergency option; we become the normal for our customers.”
While the idea of fueling at “the push of a button”—or in this case, an app—seems like a luxury, Booster aims to show that it is an option for most everyone. For one, unlike some on-demand fueling providers, Booster does not charge a delivery fee. It also offers prices several cents below the market average for regular- and premium-grade gasoline.
“It’s pretty easy to build a service where you go to peoples’ homes, in an affluent neighborhood, and charge them a premium for a luxury service,” said Mycroft. “Booster is about leveraging technology to provide a better service for the masses.”
Here are six insights into Booster Fuels and its plans to upend the fueling transaction ...