HOUSTON -- Phillips 66 has debuted a new image program for its Phillips 66, Conoco and 76 fuel brands.
At its recent Momentum: Driven by Excellence conference in Las Vegas, the Houston-based oil company unveiled its Signature Image program, which aims to reflect each of its brands' heritage while updating the forecourt with modern materials and bright lighting.
“It was time for us to refresh our look out in the marketplace,” said Randy Fralix, general manager of U.S. sales for Phillips 66. “We are excited to bring back the heritage elements that are so unique to our brands and that consumers recognize and love. We know a brighter, more modern image is what attracts today’s consumer, and it’s another way we’re helping our branded customers succeed.”
Here's a look at the three new forecourt designs for Phillips 66’s fuel brands ...
This new canopy design will be part of the Phillips 66 brand’s new forecourt image at 3,700 sites in 2017.
The more than 2,000 Conoco-branded sites in the United States will feature this new forecourt image.
This new forecourt image will roll out to the more than 1,800 76 branded fueling sites across the United States. This includes sites on the Gulf Coast and East Coast that are part of Phillips 66's licensing agreement with Motiva Enterprises LLC.
In addition to the new brand image, Phillips 66 highlighted a new mobile-payment offer at the conference. In late 2016, the oil company announced a multiyear deal to accept Chase Pay at its branded sites. The technology has been in test since then and has been integrated into Phillips 66’s branded consumer apps. The company plans to make the payment solution available to all of its 7,500 marketer- and dealer-operated locations later this year.
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