"Since 1940, [image-nocss] when the original Cities Service sign was installed in Kenmore Square, our company's sign has served as a landmark for Boston residents and baseball fans alike," said Gustavo Velasquez, vice president of supply and marketing for CITGO Petroleum Corp.
"Whether as a target for Red Sox sluggers blasting home runs over the Green Monster, or as a source of inspiration at the end of the grueling Boston Marathon, everyone knows and loves the sign. The 100th anniversary of the Cities Service-CITGO brand was the perfect time to give the sign an overhaul to make it shine even brighter," he said.
Work on the CITGO sign is being undertaken under the watchful eye of Martin Foley, the "Keeper of the Sign" since 1965. Foley has supported CITGO for more than 35 years with the upkeep of the sign, braving hurricanes and lightning storms to ensure the sign burns bright. The new upgrades will help make Foley's job easier with more reliable, weather-resistant lights.
More than 9,000 feet of lights will be replaced on the double-sided, 60-foot by 60-foot square sign, said to be the largest sign in New England. The new lights are specially designed to flex so they can withstand high winds and extreme temperature variations that the sign is exposed to in Boston's variable climateand perhaps even a well hit baseball. New acrylic covers will provide brighter, more vibrant colors and standup better to UV rays to ensure the sign shines brightly for years to come.
"The CITGO sign has become a part of Boston and American culture," added Velasquez. "Time Magazine, The New York Times, and countless local and international artists have praised the cultural and artistic impact of the sign. It has served as inspiration for monster home runs at Fenway Park. Just like the CITGO brand's deep commitment to supporting our network of nearly 6,500 local retailers, we are reviving the CITGO sign in Boston's Kenmore Square to help the Boston community shine brighter and stronger."
The upgrades to the CITGO Sign and the ongoing efforts of locally owned CITGO stations to keep Boston residents fueled are both in alignment with the social development principles of the CITGO shareholder, Petroleos de Venezuela SA, the national oil company of the Bolivarian Republic of Venezuela.
CITGO, based in Houston, is a refiner, transporter and marketer of transportation fuels, lubricants, petrochemicals and other industrial products.
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