Davidson Oil to Help VP Grow Retail Brand in Texas

Largest distributor of Wayne dispensers joins program

VP Racing (CSP Daily News / Convenience Stores / Gas Stations)

AMARILLO, Texas -- Davidson Oil is the newest partner in VP Racing Fuels Inc.'s retail branding program. The Amarillo, Texas-based company provides wholesale distribution of fuels to retail sites throughout Texas, New Mexico, Kansas and Oklahoma.

"VP's retail brand program has so much going for it, in particular its low credit card rates and a recognized consumer brand that is highly valued by motor enthusiasts," said John Lutz, vice president of sales and marketing for Davidson Oil. "VP's program provides flexibility around fuel supply, which together with the low credit-card rates will help make station owners more competitive."

"VP's striking new image will not only help differentiate our dealer's retail locations, but will have great appeal to the many customers in our area with an interest in racing. VP is quickly evolving itself as a lifestyle brand, building fierce loyalty within the racing communities," Lutz said. "We anticipate these communities will create the core demand for VP's race fuels, VP Small Engine Fuel and Madditive performance chemicals, each of which will create new revenue streams for station owners."

"We're very pleased to welcome Davidson Oil to Team VP," said Alan Cerwick, president of VP Racing Fuels. "It's gratifying to see how they've embraced our whole program and as the largest distributor of Wayne Dispensers, Davidson is the perfect partner to help activate the program we have in place with Wayne. We look forward to working with Chan Davidson, John Lutz and the rest of their team to grow the VP retail brand in the Southwest."

Davidson Oil was founded in 1974 and is led by Chan Davidson, the company's second-generation chairman and CEO. It operates fuel terminals in Lubbock, Amarillo, San Antonio, El Paso and Midland/Odessa, Texas, and Albuquerque, N.M. Willborn Tanks & Fuel Systems, one of Davidson's sister companies, manufactures and installs tanks for fuel storage; constructs and services fuel sites and services as a distributor for suppliers such as Wayne, OPW and VeriFone.

In other news, San Antonio-based VP Racing Fuels has signed on as official fuel and title sponsor of the VP Racing Fuels AMA Pro Hillclimb series for the 2014 season. With the agreement, VP has been designated the exclusive trackside fuel supplier at each event. VP will make a substantial contribution to the points fund for the Expert class and will award a five-gallon pail of VP fuel to each of the top three riders in the Pro Sport class at the end of the season.

As part of its trackside service, VP has fuel available for sale on site including U4.4 and VP NitroRace for nitromethane-fueled applications, along with other fuels on request.

VP Racing Fuels is a leader in race fuel technology, fueling participants in every form of motorsports on land, sea and air since 1975. VP is the official racing fuel of the Tudor United SportsCar Championship, TORC-The Off Road Championship, World of Outlaws Sprint Cars, NHRA Championship Drag Racing and fuel supplier to the Reno Air Races, among more than 60 VP-sponsored racing organizations. In addition to racing fuels, VP's product line includes VP Small Engine Fuels, formulated for 2-cycle and 4-cycle portable gas-powered equipment; VP Madditive performance chemicals; and PowerMaster hobby fuels for radio-controlled (R/C) Racing.