Fuels

Food City Fuel, Pharmacy Bucks Back

Store-brand purchases earn gasoline

ABINGDON, Va. -- Food City officials recently announced the return of the Fuel Bucks saving program to the supermarket chain's 94 retail food outlets throughout the tri-state region of southeast Kentucky, southwest Virginia and northeast Tennessee. The company has 49 Gas 'N Go outlets.

Beginning Nov. 23, 2007, and continuing through Dec. 15, 2007, Food City ValuCard shoppers will have two ways to earn fuel/pharmacy bucks. For every $10 in Food City store brand purchases (which include the Food City, Food Club, Full Circle, Paws, ValuTime, [image-nocss] Top Care, Academix, Domestix, Electrix, Easy Clix, World Classics and Dining-In family of products) in a single shopping trip, shoppers will receive a $1 fuel/pharmacy buck. On top of that, shoppers will also receive a bonus $1 fuel/pharmacy buck each time they purchase one of several bonus items, which will rotate on a weekly basis. Bonus items will be identified in Food City's weekly newspaper insert.

For example, a $50 purchase of Food City store brand products which included three bonus items would result in $8 in fuel/pharmacy bucks to the shopper.

Fuel/pharmacy bucks will automatically dispense at the checkout at the conclusion of each shopping trip, and customers can redeem fuel/pharmacy bucks at any Food City Gas 'N Go or Food City Pharmacy location before Dec. 29, 2007. To redeem the vouchers, customers must present their fuel/pharmacy bucks to the Gas 'N Go or Pharmacy cashier along with their ValuCard when making fuel or pharmacy purchases and their order total will be reduced accordingly. Some pharmacy restrictions apply and customers should see their pharmacist for details.

The campaign does not include the purchase of videos, gift cards, cigarettes or alcohol and select Food City Fresh meat, produce and deli items are also excluded. And each fuel/pharmacy buck can only be used at either the fuel center or the pharmacy, but not both.

"As rising fuel prices continue to present a challenge for the family budget and place additional strains on food expenditures, we felt compelled to provide some much-needed relief for our shoppers" said Steven C. Smith, president and CEO of Abingdon, Va.-based K-VA-T Food Stores Inc.'s Food City. "Customer service is the top priority at Food City. We live, work and educate our children in the communities where we operate, and we are very aware of the effect climbing fuel costs are having on the families we serve."

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