For an additional five cents per gallon, GreenCo customers now have the opportunity to neutralize the emissions created from the use of fossil fuels. That five-cents-per-gallon add-on, which is voluntary for the customer, is then forwarded to Carbonfund.org to support [image-nocss] third-party validated carbon reduction projects, such as reforestation in Idaho, wind farms in Texas or truckstop electrification in California.
"GreenCo's gasoline prices are competitively low in order to incentivize our customers to choose to add on the five cents per gallon right at the point of sale, the pump," GreenCo CEO Robert Warner said. "Then Carbonfund.org can take the proceeds and do what they do best--combat the CO2 emissions that result from fossil fuels and support projects that provide the biggest environmental bang for the buck."
The green-and-white Southern California station sends a direct message to customers who are concerned about the environmental cost of operating a car. "Feel Better About Fueling" is the GreenCo slogan, and it delivers on that message by empowering drivers to take a grassroots approach to lowering carbon emissions, the company said.
"If someone buying gas with a credit card is automatically asked by the pump's computer if they want to add on a car wash, why not ask the same customer if they'd like to neutralize their car's carbon footprint by purchasing a carbon offset?" Warner said.
"We are excited to develop this concept with GreenCo that allows consumers to take at-the-pump action," said Eric Carlson, Carbonfund.org president. "Climate change affects every one of us, and we all must be part of the solution. Programs like GreenCo's are helping individuals reduce emissions today while we transition to a low-carbon future."
Carbonfund.org is a nonprofit carbon reduction and climate solutions organization claiming more than 600,000 individual supporters. It said it works with more than 1,800 business and nonprofit partners.
Escondido, Calif.-based GreenCo hopes to continue to have an impact on climate change by expanding their environmentally unique approach to the local gas and convenience store industry throughout the United States, it said.
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