NEWTON, Mass. -- Gulf Oil LP said that it has completed a major rebranding and gas station upgrading project along the Massachusetts Turnpike. The 11 Mass Turnpike locations also serve as the company's launching platform for its Gulf "Sunrise" Gasoline & Retail Centers featuring the Gulf Express convenience store.
The old orange and blue brand has been modernized by adding a bed of clouds around it, evoking a lofty Sunrise theme. Motorists now have access to some of the most advanced dispensers on the market, which the company said will offer a faster [image-nocss] experience with a speedier flow of gasoline. The company also upgraded credit card processing time, it said.
"We are not just a gas supplier anymore," said Joseph Petrowski, president and CEO for Gulf Oil. "We are creating gasoline retail centers that help to enhance the customer experience, and Gulf Express is the cornerstone of that endeavor."
Gulf is now rolling out this image across the Northeast at its more than 2,400 stations; drivers should see more station makeovers in the months to come, the company said.
Newton, Mass.-based Gulf is one of the Northeast's largest wholesalers of refined petroleum products. Gulf distributes motor fuels through a network of more than 2,400 Gulf-branded gasoline retail centers, 12 proprietary oil terminals and a network of more than 50 other supply terminals. It supplies heating oil, diesel fuel, jet fuel and kerosene to these branded retail outlets through both its Gulf brand and, in the seven states of New England and New York, the Exxon brand. Through its unbranded subsidiary, Great Island Energy, Gulf Oil LP also supplies petroleum products as well as risk management and financial services to industrial, commercial, and independent retail firms. Through its ownership interest in World Energy, Gulf is also the nation's largest distributor of biodiesel.
Members help make our journalism possible. Become a CSP member today and unlock exclusive benefits, including unlimited access to all of our content. Sign up here.