During his tenure as COO, Certified has elevated its market position through changes in its image, new store designs, technology and operations.
"We are [image-nocss] very pleased with the path that Greg has put us on and are appreciative of his efforts," Certified president and owner Peter Lacaillade said. "We look forward to continuing to work with Greg as a consultant to help us with key strategic initiatives like our Certified Savings loyalty program."
Ehrlich, entered the industry in 1987 and worked for 12 years, ultimately as the vice president of operations for Lynn, Mass.-based Best Petroleum. He assisted in the transfer of Best's retail operations to Sunoco in 1999. Ehrlich then began a career in management consulting with A.T. Kearney, a global strategy and operations consulting firm serving Fortune 2500 companies.
"There are times when an organization needs the outside perspectives and abilities of a consultant, and times when it needs more full time involvement of an executive," said Ehrlich. "Over the past four years, we reached these inflection points several times, and it was clear to me that the time was right to transition back into a consulting role."
Founded by Carlyle Baker in Piqua, Ohio in 1939, Certified Oil is one of Ohio's leading independent operators of convenience stores and retail fueling facilities. Today, Certified operates or supplies more than 140 locations in Ohio, West Virginia and Kentucky. Columbus, Ohio-based Certified maintains its own proprietary "Certified" fuel brand and distributes fuels for Sunoco, Marathon, Valero and Clark.
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