'Love' that Cardless Fueling

Truckstop chain to install RFID technology at its pumps nationwide

OKLAHOMA CITY -- Love’s Travel Stops will install RFID (Radio Frequency Identification) technology at all of its locations nationwide. When combined with an RFID tag in the cab of the truck, this technology will enable fuel transactions without use of a physical payment card by wirelessly recognizing the truck as it enters the fuel lane.

Trucking companies will have greater control over fuel theft, and less time will be spent entering information at the fuel pump. Love’s will begin installation at its locations nationwide in the fourth quarter of this year.

Another trucking industry benefit is this technology, called Fuel Island Manager, is open to any payment system that chooses to use it. Fuel Island Manager is a product developed by QuikQ, a software development company based in Franklin, Tenn.

“With the installation of RFID capability, we will give professional drivers the convenience of fueling without having to use a payment card,” Frank Love, president of Love’s Operating Cos. said, “and we’ll provide trucking companies with a more secure way to manage their drivers’ fuel purchases and reduce potential theft opportunities.”

Founded in 1964, Love’s Travel Stops is headquartered in Oklahoma City, Okla., and remains entirely family owned and operated. With more than 270 locations and 100 tire-care centers in 39 states, Love’s approximate growth rate is 20 stores per year.

QuikQ is a privately held software development company based in Franklin, Tenn. The firm and its employees are dedicated to using 21st century technologies to improve the trucking industry's control of diesel fuel transactions by connecting carriers with truck stops and travel plazas.