LITTLE FALLS, Minn. -- Mielke Oil Co. Inc. is the latest company to partner with VP Racing Fuels Inc.'s retail brand program. Based in Little Falls, Minn., Mielke Oil has distributed VP's race fuels and other performance products for two years.
Mielke Oil distributes to more than 70 retail locations in five states: Minnesota, North Dakota, South Dakota, Wisconsin and Iowa.
"VP enjoys a great reputation for quality products in the racing industry and loyalty among performance enthusiasts, which we believe will carry over to consumers outside the performance market as well," said Doug Mielke, owner and president of Mielke Oil. "By adopting VP's brand program, we anticipate a boost in sales of VP's race fuels and performance products as well as street gas, and these increased sales in turn will help us brand more stations."
He added, "VP's brand image is truly unique and will help differentiate our retail locations from the competition. Coupled with VP's outstanding credit-card program and the additional revenue we expect to generate, VP's program offers substantial benefits that will make our retail partners more competitive."
Alan Cerwick, president of VP Racing Fuels, said, "We're excited to bring a great partner like Mielke Oil into our branding program and look forward to working together to grow our brand. Mielke Oil has enjoyed great success for two--going on three--generations, to become a premier supplier in Minnesota and the surrounding states. They're in a unique position to recognize how VP's game-changing retail brand program will address some of the industry's ills and provide a positive impact on retailers' bottom line. We encourage interested dealers in Mielke's states of operation to contact them for more information."
Founded in 1969, Mielke Oil is a full-service bulk and packaged fuel and lubricants distributor providing service to convenience stores, automotive centers, lube-change shops, industrial, railroad and more. Its warehouse and packaging facility in central Minnesota includes a 55,000-square-foot building with bulk and packaged products, as well as 415,000 gallons of bulk lubricant and fuel storage.
San Antonio-based VP Racing Fuels is a leader in race fuel technology for every form of motorsports. It is the Official Racing Fuel of NHRA Championship Drag Racing, American Le Mans, World of Outlaws Sprint Cars and Late Model Series and Rally America, among more than 60 VP-sponsored series and sanctioning bodies. In addition to racing fuels, VP's product line includes VP Small Engine Fuels, formulated specifically for two-cycle and four-cycle portable gas-powered equipment and PowerMaster hobby fuels for radio-controlled (R/C) racing.
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