NAPERVILLE, Ill. -- Clark Brands LLC said that Scher-Cash Inc., Martin's Ferry, Ohio, and Belmont Carson Petroleum Corp., Bridgeport, Ohio, have branded with Clark. Scher-Cash is currently retrofitting 11 locations in Eastern Ohio and neighboring West Virginia with the Clark brand. Belmont Carson Petroleum is rebranding three locations in the same area.
Scher-Cash is a convenience store retailer that has been operating throughout Ohio and West Virginia since 2003. Scher-Cash owns and operates 16 c-stores under The Loading Zone brand.
Belmont Carson Petroleum is a [image-nocss] multi-branded fuel marketer supplying gasoline, diesel fuel and kerosene products that has been operating throughout Eastern Ohio and Western West Virginia since 1998. Belmont Carson Petroleum is part of Belmont Petroleum, a full-service petroleum distributor that supplies all types of refined petroleum products to customers in the Ohio Valley.
Clark said it is confident that signing these marketers will foster a resurgence of the Clark brand along the Ohio River and in the northern panhandle of West Virginia.
Clark is assisting Scher-Cash and Belmont Carson Petroleum in the installation of the new image at all 14 locations. Clark will also continue to provide support in the form of customized branding and marketing programs for both Scher-Cash and Belmont Carson Petroleum.
"Our association with Scher-Cash and The Loading Zone convenience store brand will create a strong market presence for the Clark brand in southeast Ohio, West Virginia and northwest Kentucky," said Karl Goodhouse, president and CEO of Clark Brands.
"We're very pleased with the comprehensive Clark branding." said Charles Scherich, president of Scher-Cash. "Combined with the excellent service and support, we're improving our operation significantly--and saving money."
Derek Porter, executive vice president of Scher-Cash, said, "We were able to bring on new stores as we were ready. The staff at Clark is extremely flexible. They even helped us with custom reporting to make our backoffice process that much easier."
Naperville, Ill.-based Clark Brands owns the Clark family of retail brands. The company licenses the Clark gasoline brand and the Four Corners Coffee brand to independent petroleum marketers and retailers. Clark also processes credit card and payments transactions for independent fuel stations in 28 states and the District of Columbia.
Members help make our journalism possible. Become a CSP member today and unlock exclusive benefits, including unlimited access to all of our content. Sign up here.