NEW YORK -- Shell Oil Products US and Motiva Enterprises LLC will more than double their presence in the New York City area with the rebranding of 59 BP stations through wholesaler Bill Wolf Petroleum, Jericho, N.Y. The first station will be converted by Thursday, June 8.
Additional growth in the area is likely, a Shell spokesperson told CSP Daily News. Our vision is to become the best fuels supplier of choice in the U.S., which includes, but is certainly not limited to, moving toward a larger wholesale class of trade, said Karyn Leonardi-Cattolica. [image-nocss] By signing supply agreements with the retail operators of the 59 sites in New York City, we are reinforcing our goal of becoming a preferred fuels supplier by doubling our presence in that market.
The conversion of the BP stations was initiated when Bill Wolf Petroleum signed a 10-yearagreement with Motiva to convert to the Shell brand. His contract with BP had expired, according to Leonardi-Cattolica.
With the conversion of the BP stations in the greater New York City area, we are doubling the Shell brand presence and the availability of our quality fuels, said Larry Burch, vice president of retail for Shell Oil Products US.Shell is dedicated to providing New York motorists with a convenient, consistent and quality fuel experience each and every time they stop at a Shell station.
It is anticipated the converted New York City sites will sell 70 million gallons of Shell gasoline annually. Once the conversion in complete, Shell will have a total of 75 sites in New York City.
With a uniform approach to canopies, buildings, fuel pumps and landscaping, Shell stations are designed to provide a bright, clean and comfortable environment for customers, while also representing one of the most modern and technologically advanced facilities of their kind in a market. The newly converted stations will have a welcoming environment that remains true to the Shell brand's yellow and red colors, according to the company.
Motiva, the company that markets the Shell brand in the eastern United States, intends to complete the conversion of the BP stations in New York City and the surrounding area by October 2006.Each station will remain open for virtually the entire period during the conversion process. A public customer appreciation event also will be held at one of the first sites to be converted on Thursday, June 8 from 10 a.m. to 2 p.m. in Manhattan.
According to Adam Wolf, president of Bill Wolf Petroleum, which owns the sites being converted, this particular station sells an average of more than 300,000 gallons per month.
We look forward to serving residents in New York City and the surrounding area under the Shell banner and providing customers with quality products, exceptional service and competitive prices, said Adam Wolf. Consumers have a choice when they purchase gasoline, stop at a convenience store or visit a car wash, but with clean, modern stations, quality fuels and a credit card deck that provides options to virtually every customer, we intend to make Shell the brand of choice for motorists in the area.
Motiva refines and markets branded products through more than 9,000 branded stations in the eastern and southern United States. Shell Oil Co. is a 50% owner of Motiva, along with Saudi Refining Inc.
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