NEW HOPE, Pa. -- Spirit Petroleum has announced the newest phase of its strategic expansion through the western United States with the opening of the first Spirit station in the state of Utah. Eagle's Landing LLC has licensed the Spirit brand and is currently converting its site off Interstate 15 in Beaver, Utah, midway between Salt Lake City and Las Vegas. The new store and station, to be named Eagle's Landing Spirit, will open in early June 2012.
"There's so much that excites us about this new relationship with Spirit Petroleum," said Slade Smith, manager at Eagle's Landing. "Spirit's eagle logo is a perfect match for our company name, and the great graphics package really caught our eye. Plus we're looking forward to having the flexibility to buy fuel where we want and how we choose. Spirit's licensing agreement is really friendly to the marketer; it's a great fit for our business."
"We're really looking forward to building on the opportunities we see in licensing the Spirit brand," said Mark Yardley, president of Eagle's Landing. "The Spirit brand will enable us to offer the quality, the great look and feel of a major brand but at a more competitive price. It's a perfect opportunity to grow the brand and grow our business throughout the state of Utah."
John Hill, state executive for the Utah Petroleum Marketers & Retailers Association, said, "We're delighted about Spirit's expansion into our state. Mark Yardley has been a member of our association for many years, and we see positives all around for his company and for the Spirit brand. The station is beautifully located at a crossroads between major cities; it'll provide excellent brand exposure to folks traveling along I-15."
Said Vera Haskins, president of Spirit Petroleum: "We're proud to fly the Spirit flag in the state of Utah. Our partnership with Eagle's Landing LLC heralds new opportunities in Spirit's commitment to helping marketers in the western U.S. and throughout the nation succeed."
Spirit is a nationally recognized petroleum brand managed by marketers and owned by the nonprofit Petroleum Marketers Association of America (PMAA). Spirit is committed to redefining independence for the American petroleum marketer. Spirit's minimal requirements, affordable fees and flexible business solutions give businesses of all sizes the control they need to compete aggressively in today's tough environment. Spirit offers a sophisticated, patriotic brand image that inspires loyalty and confidence in consumers nationwide, it said.
For more on growing fuel brands, look for the May issue of CSPmagazine.
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