CARNESVILLE, Ga. -- Series officials recently announced that VP Racing Fuels will be the official fuel of the Ultimate Super Late Model Series as part of a multi-year agreement beginning in 2016.
With the sponsorship, VP will be the preferred fuel for USLMS racers and will benefit from substantial brand exposure at race venues and on the series’ digital and social media platforms.
“With talented drivers and exciting races, the Ultimate Super Late Model Series has enjoyed robust growth since its inception, and it’s a great platform for our brand,” said Chris Wall, VP’s chief marketing officer. “Not only will we be able to promote the consistency and superior performance of VP’s fuels to drivers on the track, but we can raise awareness among series race fans for our newest product lines, including ethanol-free VP Small Engine Fuel for two- and four-cycle outdoor power equipment and VP Madditives for gas and diesel engines.”
Based in San Antonio, VP has fueled champions in every form of motorsport on land, sea and air since 1975. VP is the official racing fuel of Tudor United SportsCar Championship, AMA Supercross, TORC: The Off Road Championship, NMRA, NMCA, World of Outlaws Sprint Cars and Late Models, Pirelli World Challenge, PDRA and Rally America, among more than 60 VP-sponsored series and sanctioning bodies.
Gas stations and convenience stores that join VP's retail branding program also distribute VP’s other product lines, including ethanol-free VP Small Engine Fuels, formulated for two-cycle and four-cycle outdoor power equipment; VP Madditive performance chemicals; VP PowerWash and more. VP also markets VP PowerMaster hobby fuels for radio-controlled (R/C) racing.
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