HUNTINGTON BEACH, Calif. --G&M Oil Co. Inc. recently chose Gilbarco Veeder-Root as its partner for an extensive Europay MasterCard and Visa (EMV)-certified technology upgrade at 120 locations across Southern California.
G&M is seeking to further enhance this performance with Gilbarco's integrated Passport point-of-sale (POS) and media-at-the-pump solution, Applause TV with VNET.
G&M Oil leadership had been searching for a turnkey in-store and forecourt marketing solution that would support evolving credit networks, dynamic media and remote management. They also wanted to provide a technology foundation for pending changes due to the EMV liability shift.
“With EMV deadlines coming up fast, it's important to be proactive about the new requirements so that we control upgrade schedules and reap the benefit ahead of competition," said Julie Jackson, senior vice president and general manager for G&M Oil. "This turnkey solution, including Passport's ease of use and reliability, will help our operations tremendously."
The rollout is part of G&M's broader strategy to standardize all POS and dispensers with Gilbarco technology. Gilbarco president Steve Moule said that G&M Oil is one of a growing number of large retailers who are adopting Gilbarco's technology to realize a return on the upgrade investment required to meet EMV requirements.
"In order to meet the tight deadlines established by the card brands, retailers will need to advance their EMV plans in 2015," Moule said. "G&M will be pleased with the efficiencies they gain by standardizing on Passport, as well as the additional revenue generated by marketing with Applause TV."
Gilbarco Veeder-Root, Greensboro, N.C., is a technology leader for retail and commercial fueling operations. It offers integrated solutions from the forecourt to the convenience store and head office.
Founded in 1969, G&M Oil operates more than 140 G&M, Chevron and Extra Mile branded convenience stores and gas stations throughout Southern California.
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