Hess Expands Use of Kalibrate's Pricing System

Rolling out PriceNet system to recently acquired WilcoHess locations

WilcoHess Kalibrate (CSP Daily News / Convenience Stores)

WOODBRIDGE, N.J. -- Hess Corp. has extended the use of Kalibrate's PriceNet fuels pricing system to include the recently acquired WilcoHess sites and plans to use PriceNet to price at all of its gasoline locations. 

Hess originally purchased PriceNet in 2010 and has subsequently partnered with Kalibrate to assist with strategic definition and location decisions.

"I am delighted at this opportunity to support Hess in its business growth with fuels pricing and retail location planning," said Bob Stein, president and chief executive officer of Kalibrate Technologies. "We look forward to supporting Hess' total petroleum retail network, both convenience stores and travel centers."

"Kalibrate has proven to be an excellent partner," said Kristy Cunningham, vice president of marketing at Hess. "They have not only delivered a world-class software solution, but the experienced team at Kalibrate also provide informed consultancy to ensure that we continue to derive measurable returns from their solutions. The decision to roll out their pricing system to the WilcoHess sites was straightforward."

Kalibrate (formerly KSS Fuels) is a leading global provider of fuels pricing and retail location intelligence. Its software, analytics and consulting solutions draw on more than 20 years of expertise and insight into the needs and opportunities of petroleum retailers. Kalibrate has headquarters in Manchester, U.K., and Florham Park, N.J.

Woodbridge, N.J.-based Hess is a leading independent gasoline convenience store marketer on the East Coast, with branded sites in 16 East Coast states from New Hampshire to Florida.

Part of CSP's 2014 Convenience Top 101 retailers