Fuels

Kalibrate Cloud 2.0 Elevates Business Analytics

Technology upgrade includes fuel pricing, location planning, market intelligence modules

MANCHESTER, U.K. -- Kalibrate has released Kalibrate Cloud 2.0, the fully integrated and personalized management platform for all aspects of fuel retail pricing and planning. Pricing Cloud, Location Cloud and Market Intel Cloud modules are available separately or as an integrated offering.

Kalibrate

Kalibrate Cloud 2.0 builds on the company’s broader platform for fuel and convenience-store retailing, which combines consultative industry expertise and technology solutions for the most appropriate custom business strategy for each client. New 2.0 features respond to market changes that now challenge fuel and convenience retailers.

“Competition is only becoming more fierce in fuel and convenience retail,” said Bob Stein, president and CEO of Kalibrate. “Where will new performance gains come from? Retailers have to be able to make the right decision at the right time for each and every site. That requires the best prescriptive business analytics and technology to execute faster with more control. Kalibrate Cloud 2.0 makes it all possible.”

Pricing Cloud and Location Cloud enable closer integration of pricing practices and location insights, an emerging area of retailer sophistication. Enhanced rich predictive and prescriptive analytics enable dynamic management of the fuel and convenience retail environment, all powered by the world’s largest verified industry dataset. Market Intel Cloud gives clients access to Kalibrate’s unmatched database of global demographics, traffic and retail attributes for more than 100,000 retail sites in 445 markets.

Adrian Preston, Kalibrate CTO, said, “We heard what clients wanted: a fully customizable fuel and convenience retailing architecture for end-to-end pricing and planning processes at a truly global scale. Cloud 2.0 is highly robust and grows with a client’s strategies. For a few sites in one country or hundreds of sites around the world, Kalibrate Cloud 2.0 gives analysts, planners and management the most advanced tools to succeed.”

Analysts and planners can develop workspaces that reflect their own processes and analytic requirements while also sharing insights across functions. These daily practices and longer-range planning are supported by the ability to access all market and pricing intelligence from one integrated data warehouse.

The solution platform provides flexible data warehousing, business intelligence, personalized dashboards and integrated analytics that enable users to drive fuel and convenience retail management knowledge from pricing data, volumetrics, costs, network data and third party systems. Kalibrate Cloud 2.0 also includes enhanced loyalty and event management, data visualization capabilities, social media integration, workflow management and enhanced dealer pricing management.

Additional features:

  • Cloud subscribers get access to Kalibrate University, a seamless and integrated contact point for training, consultative support, and industry intelligence.
  • Kalibrate Mobile enables secure delivery for users on the go.
  • Kalibrate Connect, a flexible middleware platform, provides out-of-the-box integration capability with POS platforms globally; enables enterprise scale implementations across thousands of sites in multiple countries delivering millions of prices.

Based in Manchester, U.K., and Florham Park, N.J., Kalibrate offers expertise in global fuel and convenience-store retail technology.

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