McCraw Oil Chooses PriceAdvantage SMART Fuel Pricing

Implementing solution at Kwik Chek convenience stores, dealer locations

McCaw Oil Kwik Chek (CSP Daily News / Convenience Store Petroleum)

BONHAM, Texas -- McCraw Oil Co. has chosen PriceAdvantage SMART Fuel Pricing, a fuel price management solution, for its Kwik Chek Food Stores company-operated convenience stores and dealer stores throughout Texas.

Kevin Smartt, CEO of Kwik Chek, and Bill Wilson, president of McCraw Oil, were looking for a fuel pricing solution that could find additional margins and efficiencies in their business, they said. Smartt and Wilson needed a tool to reduce the time it takes to get data from the stores and quickly turn around a price change to their Gilbarco and VeriFone point-of-sale (POS) systems. After evaluating various solutions, they Chose PriceAdvantage SMART Fuel Pricing.

"With our dealer locations, we were experiencing delays in getting our pricing strategies implemented in a timely manner. PriceAdvantage allows us to be proactive to market changes and gives us the pricing accountability and efficiency we need. This will allow us to capture additional profit for both our dealers and for McCraw Oil," said Wilson.

Chip Stadjuhar, CEO of Skyline Products, said "We are delighted to welcome McCraw Oil [and] Kwik Chek to our customer family. They are an influential and growing organization that will see increased performance with PriceAdvantage and we are eager to help them prosper with improved business processes and profitability."

PriceAdvantage SMART Fuel Pricing, patented technology licensed exclusively to Skyline Products, is a highly specialized retail fuel pricing solution for the convenience store industry. Designed to maximize fuel profits, PriceAdvantage provides automation for the entire fuel pricing process from collection of competitive surveys, to analysis for best price determination, to rapid speed-to-the-street price change execution with price change confirmation feedback.

PriceAdvantage is a leading provider of fuel price management solutions to the convenience store industry. PriceAdvantage SMART Fuel Pricing, patented technology licensed exclusively to Skyline Products, allows fuel retailers to collect competitive data, determine optimized fuel pricing and automate fuel price changes from headquarters to the street with price change confirmation feedback, creating a streamlined closed-loop fuel pricing process. Colorado Springs, Colo.-based PriceAdvantage is a division of Skyline Products, a leading North American maker of sign hardware and software solutions for the transportation and petroleum industries.

Kwik Chek, based in Bonham, Texas, has locations throughout Texas and Oklahoma. McCraw Oil supplies motor fuels to its retail stores and a growing number of branded dealers throughout Texas and Oklahoma. Both are divisions of Taylor-Smartt LLC.