WOODSTOCK, Ga. -- Mountain Express Oil Co. will use PriceAdvantage software to streamline and automate site-specific fuel pricing strategies for 70 commission sites throughout the United States.
Mountain Express selected PriceAdvantage based on the software’s ability to consolidate critical market data, such as OPIS data fees and wholesale replacement costs, to help optimize fuel prices and then push those prices to the store point-of-sale (POS) system, price signs and pumps and verify that those price changes were made. It removes store staff from the pricing process.
“Our business model is very attractive to retailers interested in converting to commission sites. By automating fuel pricing from our headquarters to each store site, we alleviate store personnel from the time-consuming task of conducting competitor surveys and posting daily prices,” said Ali Husain, COO of Mountain Express. “Additionally, PriceAdvantage allows us to utilize our own algorithm and pricing strategies to establish competitive prices that will attract customers, give them choices, entice them to loyalty programs and deliver a first-class consumer experience, as well as help us maximize fuel volumes and profitability,” he said.
PriceAdvantage’s patented solution allows fuel marketers to execute their fuel pricing strategy faster and more accurately by reducing manual processes and human errors. PriceAdvantage enables customers to make rapid, informed fuel pricing decisions based on their specific business rules, then automatically post new prices to their POS systems, fuel pumps and price signs and then receive price change confirmation. PriceAdvantage is focused on fuel pricing software and is a division of a privately held Skyline Products, Colorado Springs, Colo., which produces software solutions and thousands of electronic price and transportation signs annually.
A family-owned company founded in 2000 by Barry and Gail Bierenbaum, Mountain Express Oil, Woodstock, Ga., is a wholesale distributor of gasoline, diesel fuels, racing fuels, renewable fuels, oils and lubricants. It operates c-stores and quick-service restaurants (QSRs) in the Southeast.