Nisbet Oil Selects InOvationTV for Site Upgrades
Using Wayne/GSTV solution to help increase loyalty, store traffic
CHARLOTTE, N.C. -- Nisbet Oil Co. has announced that it is upgrading a number of its gas station and convenience store sites in Charlotte, N.C., to include new Wayne Ovation fuel dispensers, featuring the integrated inOvationTV media program.
The inOvationTV media platform is the leading forecourt media program offered jointly by Wayne Fueling Solutions, a leader in fuel dispensing technology, and Gas Station TV (GSTV), a leading video network at the pump.
"The program gives us the ability to help increase loyalty and store traffic," said Jimmy White, president of Nisbet Oil. "It is the perfect format to do these things better, and promises even greater benefits for us in the future."
An early adopter and proponent of forecourt media, Nisbet Oil originally began incorporating the inOvationTV media program in its site plans in April 2012.
Like many fueling station and convenience store operators, Nisbet Oil is currently formulating plans for the upcoming transition to Europay, MasterCard and Visa (EMV) standards for credit and debit card acceptance.
"In addition to the improved forecourt experience and promotional benefits, the technology included with the inOvationTV media program really helps us 'future-proof' our fueling operations," said White.
"More fuel retailers like Nisbet Oil Co. are adopting the inOvationTV media platform," said Cameron Nokes, product manager for the inOvationTV media program at Wayne Fueling Systems. "Because the program includes technology like the Wayne Connect IP-485 network solution and Wayne Fusion gateway, they have the added assurance of knowing their Ovation fuel dispensers are positioned for the transition to EMV and are capable of supporting other payment technologies as they are implemented."
"We're always pleased to work with successful fuel wholesalers like Nisbet Oil Co.," said David Leider, CEO of Gas Station TV. "Helping them increase their sales, grow their business and provide added value to their dealer network is an integral part of our own growth strategy."
Wayne Fueling Systems, Austin, Texas, is one of the world's largest suppliers of fuel dispensers, payment terminals, forecourt control devices, point-of-sale (POS) and other measurement and control solutions to the retail and commercial fueling industry.
Birmingham, Mich.-based GSTV, a Rockbridge Growth Equity company, delivers the video-at-the-pump experience to more than 50 million monthly viewers nationwide. Exclusive content from ESPN, CNN's Headline News and Buzz Today, Bloomberg TV and AccuWeather engages consumers and drives them to action on behalf of advertisers and gas retailers.
Founded in 1927, Nisbet Oil is based in Charlotte, N.C. Retail fueling operations are conducted under the Shell, CITGO, Crown, Mystic and Sun Express banners. The company's primary focus is on its wholesale fuels business. Nisbet Oil has sales of more than $100 million annually.