RIVERTON, Wyo. -- The Pit Stop Travel Centers division of Bailey Enterprises Inc. recently committed to install new Wayne Ovation fuel dispensers, equipped with the inOvationTV media platform, at its retail fueling locations. This will mark the first time the program has been installed in the state of Wyoming, and the designated marketing areas (DMAs) of Casper-Riverton, Wyo. and Billings, Mont.
The inOvationTV media program, a major forecourt media platform offered jointly by Wayne and Gas Station TV (GSTV), a leading video network at the pump, is expanding its media footprint into new metropolitan areas in Wyoming and Montana.
"We are in the process of making a significant investment in the infrastructure and expansion of our operations," said Michael V. Bailey, president of Bailey Enterprises Inc. "It's all part of our ongoing commitment to deliver best-in-class programs and services at our centers."
"The new Ovation dispensers and inOvationTV media program will help us provide the best possible fueling experience for our customers," added Bailey. "It also allows us to positively impact the overall execution of our marketing programs."
For Bailey, the new dispensers have also provided an opportunity to upgrade security at the sites. "Our new Ovation dispensers will provide comprehensive PCI-compliance and EMV-readiness, including new card readers and encrypted pin pads in advance of industry guidelines," Bailey said. "This is added assurance for our customers."
David Leider, CEO of GSTV, said, "It's great to see the continued expansion of the inOvationTV media program into new areas across the country. We have enjoyed significant growth so far this year. In addition to Montana and Wyoming, we have extended our reach into new metropolitan areas in Idaho, Indiana, Minnesota, Ohio, Tennessee and Wisconsin."
Wayne and GSTV recently announced a new agreement that expands the availability of the inOvationTV media platform and its GSTV-exclusive content to any gas retailer nationwide, regardless of region or fuel volume, with the purchase of new Ovation fuel dispensers.
"We heard from our distributors and retailers alike that they wanted the inOvationTV media program in all cities in the U.S., not just the major metropolitan areas, and we've responded," stated Cameron Nokes, product manager for the inOvationTV media platform at Wayne. "Now retailers everywhere can take advantage of the turn-key promotional, media, and other important business-building benefits that the program provides."
Austin, Texas-based Wayne, a GE Business, is a global leader in the design, manufacturing and servicing of forecourt fueling. Dispensers, payment platforms, control systems and technology from Wayne play an essential role in traditional and alternative fueling sites around the world.
Birmingham, Mich.-based GSTV, a Destination Media Inc. company, reaches 45 million monthly viewers at the nation's leading gasoline retailers across the United States. It engages, influences and drives consumers to action on behalf of its advertisers and gasoline retailers with exclusive content including sports from ESPN, news and entertainment from CNN's Headline News and Showbiz Tonight, business and personal finance reports from Bloomberg TV, and local-hosted weather updates from AccuWeather. GSTV can be viewed throughout the country at leading gas retailers like BP, Chevron, Conoco-Phillips, Gulf, ARCO, Home Depot, Marathon, ExxonMobil, Speedway, Shell, Murphy USA and Sunoco.
Based in Riverton, Wyo., Bailey Enterprises Inc. was founded in 1961 by C. R. Bailey in a full-service, two-bay service station. Today, the company operates several Pit Stop c-stores featuring the Sinclair brand of fuel at their forecourts. It also operates Bailey Oil Fuel Depot, a wholesale operation that supplies fuel to other independent dealers; three unattended cardlock sites; and two Bailey Tire & Automotive Service Centers in Wyoming.
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