COLORADO SPRINGS, Colo. -- PriceAdvantage, a fuel price management software company, has partnered with Fuelzee, a mobile app for consumers, gas stations and convenience stores. The partnership will provide PriceAdvantage customers with free access to real-time, competitive fuel pricing information provided by Fuelzee's user community as well as automatic updates to Fuelzee's gas prices provided by PriceAdvantage customers.
This partnership marks the "democratization" of fuel pricing data within the petroleum industry by providing gas stations, analysts and consumers free access to otherwise expensive data, the companies said.
Fuelzee is powered by crowdsourcing. The free information gives convenience store fuel analysts the ability to monitor and respond to market changes in real-time.
Using PriceAdvantage, fuel pricing analysts can assess the free competitive data, then calculate and review prices using a scientific, economic algorithm as well as create specific business rules to incorporate industry insights for traffic patterns, construction, peak times and other variables. Analysts can determine new fuel prices, push them to the street and receive price-change confirmation feedback in minutes, the companies said. Once the price change is complete, PriceAdvantage automatically pushes the new prices to Fuelzee, ensuring the most accurate gas prices can be marketed to app users.
Convenience stores that subscribe to Fuelzee's mobile advertising platform can use its mobile technology and mobile advertising tools to increase average transaction size and overall sales while cutting costs, they said. In addition to determining fuel prices, convenience stores can promote their brands with mobile coupons, in-store incentives and loyalty rewards in the Fuelzee app to enhance their customer's experience.
"Fuel pricing is becoming increasingly more dynamic, requiring technology to help companies make faster, smarter decisions in this important part of the c-store industry," said Chip Stadjuhar, president and CEO of Skyline Products. "Our partnership with Fuelzee is an industry first, giving c-stores access to free, accurate fuel pricing information and the tools to easily leverage this information to make the best pricing decisions alongside food, merchandise and other incentives."
"Combining forces with PriceAdvantage to democratize gas price data brings to life the industry transformation Fuelzee was created for," said Daniel McGaw, founder of Fuelzee. "Providing consumers with accurate and current gas prices, in-store coupons and incentives and access to loyalty programs within a centralized mobile app increases the ability of stations and c-stores in attract more customers."
Fuelzee, like Yelp or Foursquare, capitalizes on the trend of consumers using mobile apps to find the best options for them, based on their location. Consumers can find local gas stations and their prices, as well as access coupons and other incentives, for more than 150,000 stations across the country.
Orlando, Fla.-based Fuelzee's platform allows convenience stores to implement marketing automation, branded loyalty and mobile payment processing.
Colorado Springs, Colo.-based PriceAdvantage, and division of Skyline Products, helps dealer and company-owned convenience stores make the best, most informed fuel pricing decisions in less time by combining performance and competitive analysis with local-area knowledge. It offers end-to-end fuel price-change execution software that automates the entire fuel pricing process from collecting competitive information to performing sophisticated analysis for best price determination to executing rapid speed-to-the-street price changes with price-change confirmation feedback. Customers include CST Brands, BJs, Rutter's, Flyers Energy, Parker's and more.
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