Fuels

PriceAdvantage Selects Ascentium as Preferred Financing Provider

Expect new financing options to make fuel pricing software more accessible

COLORADO SPRINGS, Colo. -- PriceAdvantage, a fuel price management software company and division of Skyline Products, has selected Ascentium Capital as its national preferred financing provider.

PriceAdvantage Ascentium Capital (CSP Daily News / Convenience Stores / Gas Stations)

This designation gives dealer- and company-owned convenience stores more options to finance PriceAdvantage software and services using a financing provider that understands the industry and provides options tailored to convenience stores' specific cash flow needs.

PriceAdvantage software is a flexible solution that allows users to incorporate both the art and science of fuel price management into their pricing strategies.

The art of pricing allows users to create specific business rules incorporating wisdom and insight for factors such as traffic, construction, peak times and other special circumstances surrounding each store location.

The scientific optimization module uses historical competitive data and volumes to present an economic-modeled price based on calculations from a powerful economic algorithm. Fuel pricing analysts have the freedom to use either method, or a combination of both, to establish and push new fuel prices to their locations and receive price change confirmation, all in a matter of minutes.

"The PriceAdvantage team knows that when it comes to the success of our customers, time is of the essence. Everything we do is focused on helping our customers quickly and efficiently improve their day-to-day operations. That includes financing our software. By working with Ascentium, our customers have a quick and reliable method to finance their software purchases," said Chip Stadjuhar, president and CEO of Skyline Products.

A direct lender specializing in providing equipment financing, leasing and working capital solutions to businesses nationwide, Ascentium Capital specializes in franchise, gas station, convenience store, technology and other key markets. Ascentium grew out of the accomplishments of its executive management team that has been serving the financing industry for more than 25 years. This, combined with investment leaders Vulcan Capital and LKCM Capital Group LLC, allows Ascentium to deliver support and innovative finance products.

Ascentium also actively supports and participates in industry associations including the National Association of Shell Marketers (NASM), Texas Food & Fuel Association (TFFA) and the Petroleum Equipment Institute (PEI).

"Ascentium was founded with the goal of delivering superior service and competitive financing products. We understand the convenience store, franchise and gas and oil industries and are focused on offering clients options to obtain valuable tools like PriceAdvantage, faster and easier," said Kevin Spillane, vice president of sales at Ascentium Capital. "We look forward to sharing our expertise in equipment financing and our unique finance platform with PriceAdvantage and its clients. We anticipate many shared successes."

Kingwood, Texas-based Ascentium Capital, as a direct lender, specializes in developing financing programs for manufacturers, distributors and direct to businesses throughout the United States.

PriceAdvantage, with patented technology licensed exclusively to Skyline Products, helps convenience store executives make informed fuel pricing decisions in less time by combining performance and competitive analysis with local area knowledge. It offers the most complete end-to-end fuel price change execution software solution. The software automates the entire fuel pricing process from collecting competitive information, to performing sophisticated analysis for best price determination, to executing rapid speed-to-the-street price changes with price change confirmation feedback.

The Colorado Springs, Colo.-based company's customers include CST Brands, BJs, Rutter's, Flyers Energy, Parker's and more.

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