GREENSBORO, N.C. & SAN JOSE, Calif. --Gilbarco Veeder-Root, a leader in retail petroleum technology, and VeriFone Systems Inc., a leader in secure electronic payment solutions, are partnering to offer next-generation forecourt payment solutions and to create the largest at-pump interactive digital media network worldwide.
The two companies will collaborate on future fuel dispenser payment platforms to be developed and supplied by VeriFone. They said that the solutions will meet convenience and fuel retailers' functionality and regulatory needs in an increasingly complex payment ecosystem, as well as offer at-pump media advertising and entertainment.
As reported in a 21st Century Smoke/CSP Daily News Flash, Gilbarco will become the software and solutions integration lead and sales and service provider for forecourt payment systems developed under the partnership.
The companies will work together to transition the payment electronics in Gilbarco's global dispenser product lines to VeriFone technology; however, both companies will continue to develop and market their point-of-sale (POS) systems for the petroleum and convenience store market independently.
Click here for a Q&A with an Yienger, senior vice president of VeriFone, and Martin Gafinowitz, president of Gilbarco Veeder-Root.
With the Europay, MasterCard & Visa (EMV) liability shift deadlines rapidly approaching, forecourt payment system upgrades are an imperative for convenience stores to avoid taking on liability for fraudulent payment card charges. Not only do retailers' payment systems need to comply with EMV, but many will elect to accept alternative payments as more consumers adopt new services to pay with their smartphones.
Globally, Gilbarco and VeriFone have more EMV payment terminals in the field than any other industry provider, they said, with a substantial EMV-capable installed base in the United States and terminals enabling EMV payment acceptance in Europe and Canada.
VNET
In addition, Outcast Media, Gilbarco's forecourt media business, and Applause TV, Gilbarco's gas station TV network, will be merged with VeriFone's digital media and VeriFone Digital Network (VNET) businesses. The VeriFone and Gilbarco partnership will create the industry's largest and most powerful interactive digital media network.
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VNET now spans more than 140 media markets across the United States and the United Kingdom, including all of the top 50 U.S. media markets, providing one-to-one, interactive media engagement across more than 50,000 screens in taxis, gas pumps and convenience stores around the world with the merger of Outcast Media.
For consumer packaged goods (CPG) marketers and brand advertisers, VNET today reaches more than 95 million monthly consumers within feet of a purchase decision.
Benefits for convenience store and fuel retailers include:
- Collaboration among two industry leaders to deliver a comprehensive pump, media and payment offering, providing a richer platform to meet increasingly complex payment technology needs.
- Joint expertise that ensures ongoing compliance with EMV, appealing to security-conscious consumers.
- A combined offering from Gilbarco and VeriFone that simplifies the EMV upgrade process through access to upgrade offerings across dispenser platforms and delivers convenience and best-in-class security to businesses and consumers.
- Future-proof technology and reliable solutions capable of enabling mobile payment, digital loyalty and more, and backed by the industry-leading service and support network.
- Higher levels of engagement and new forms of media and technology to grow C-store sales and enhance a consumer's experience while fueling, through better content relationships.
- A platform that will soon enable smart targeting based on location and consumer preferences.
Advertisers can reach more than 115 million consumers monthly through VNET across multiple venue types, including petrol forecourts and c-stores, as well as transportation; increase brand awareness and inside sales by driving consumers from the island into the store with timely, location-aware advertising and offers at the pump and in store; tap into engaging and entertaining content curated for the on-the-go audience; and leverage advanced data and analytics intelligence for superior targeting.
Greensboro, N.C.-based Gilbarco Veeder-Root offers a broad range of integrated solutions from the forecourt to the convenience store and head office. Major product lines include fuel dispensers, pump media, POS systems, payment systems, tank gauges, software development and integration, fleet management systems and nozzles.
San Jose, Calif.-based VeriFone Systems provides solutions and services with merchant-operated, consumer-facing and self-service payment systems for the financial, retail, hospitality, petroleum, government and healthcare vertical markets.
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