Sunhouse Selects inOvationTV at Pump

Southeastern operator installing platform as part of renovation effort in Greensboro, N.C.

Sunhouse Petroleum (CSP Daily News / Convenience Stores / Gas Stations)

MYRTLE BEACH, S.C. -- Sunhouse Petroleum LLC has installed the inOvationTV media platform in Greensboro, N.C., offered jointly by Wayne, a global innovator of fuel dispensers and forecourt technologies, and Gas Station TV (GSTV), a leading video network at the pump.

Sunhouse Petroleum, Myrtle Beach, S.C., owns and operates more than 90 gas stations and convenience stores throughout Georgia, North Carolina, South Carolina and Virginia, as well as managing its own fleet of tanker trucks and wholesale fuel supply operations throughout the region.

"We chose to feature new Wayne Ovation fuel dispensers equipped with the inOvationTV media program as part of a major renovation effort in Greensboro," said Shri Kamma, president of Sunhouse Petroleum. "The oil industry is constantly evolving and at an increasingly rapid rate. Technology creates so many new opportunities to engage with our customers. The inOvationTV media program is an important part of our ongoing efforts to integrate new technical systems into our operations, upgrading our consumer offering, and increasing our profitability."

He added, "Customer response to the media content has been immediate and extremely positive, and has provided us with a platform where we can talk directly to our customers at the pump."

Cameron Nokes, product manager for the inOvationTV media program at Wayne, said, "Sunhouse Petroleum was quick to recognize that the inOvationTV media platform offers fuel retailers a broad value proposition. In addition to the enhanced customer experience and promotional benefits of Wayne's media platform, our Ovation dispensers are also EMV-ready and capable of supporting near-field communication (NFC) solutions as these payment technologies are implemented."

Sunhouse Petroleum is the first station in Greensboro to feature the inOvationTV media platform, and is part of an accelerated growth period for the inOvationTV media platform. "Our collaboration with Wayne continues to yield impressive results in establishing video-at-the-pump as the new normal for the industry," said David Leider, CEO of GSTV. "Our progress really speaks to the improved brand and business performance that retailers in our inOvationTV media program are experiencing."

Austin, Texas-based Wayne is a GE business and global leader in the design, manufacturing and servicing of forecourt fueling solutions, including dispensers, payment platforms, control systems and other technology

Birmingham, Mich.-based Gas Station TV (GSTV), a Destination Media Inc. company, delivers a video-at-the-pump experience to more than 50 million monthly viewers nationwide. Exclusive content from ESPN, CNN's Headline News and Buzz Today, Bloomberg TV and AccuWeather engages consumers and drives them to action on behalf of advertisers and gasoline retailers.

Sunhouse Petroleum's initial focus was to acquire existing gas station and c-store businesses, upgrading site quality and service, and instituting new systems to ensure maximum future growth. The company has since grown from operating stores to establishing its own proprietary brands, and developing a fuel transport and wholesale supply operation. It represents leading brands including BP, Shell, Exxon, Sunoco, Marathon, CITGO, ConocoPhillips and Valero, as well as its own proprietary brands--Sunhouse and Blue Mountain.