WAWA, Pa., and GREENSBORO, N.C. -- Wawa Inc. has selected Gilbarco Veeder-Root as its exclusive fuel dispenser and payment-terminal provider for forecourt EMV acceptance beginning with the convenience-store chain’s Florida network of more than 100 locations.
Wawa is using Gilbarco's industry-leading FlexPay IV payment terminal to begin dispenser upgrades now in order to work toward the October 2017 Europay, MasterCard and Visa (EMV) liability shift date.
Wawa is also including near-field communications (NFC) contactless readers, with a goal of enhancing the consumer fueling experience and improving sales and loyalty.
"We chose Gilbarco because they have a long history of providing us with leading-edge technology and solutions built to withstand harsh forecourt environments," said Brian Schaller, vice president of fuel for Wawa.
Wawa's forecourt EMV upgrades will include Gilbarco's FlexPay IV payment terminal, both factory-installed into new Encore 700 S dispensers, as well as payment terminal upgrades for legacy dispensers in the field. In addition to enabling EMV chip payments at the pump, FlexPay IV offers convenience stores the ability, through the Applause Media System, to engage consumers at the pump with product advertisements, information, entertainment and digital coupons that help drive consumers into the store.
Jointly developed with San Jose, Calif.-based Verifone, FlexPay IV is a PCI PTS 4.x certified fuel-dispenser payment terminal that supports EMV, NFC, mobile wallets, encryption and 2-D barcode scanning, as well as regulatory changes. FlexPay IV provides a key element that will allow retailers the ability to upgrade their fuel dispensers in advance of the October 2017 petroleum forecourt EMV liability shift.
Wawa is “taking advantage of equipment upgrades driven by EMV to also improve how they interact with their customers to drive more business,” said Mark Williams, vice president of marketing for North America with Gilbarco Veeder-Root.
Greensboro, N.C.-based Gilbarco Veeder-Root offers integrated solutions from the forecourt to the convenience store and head office. Product lines include fuel dispensers, pump media, point-of-sale systems, payment systems, tank gauges, software development and integration, fleet management systems and nozzles.
Wawa, with headquarters in Wawa, Pa., has more than 730 convenience stores (500 with fuel) in Pennsylvania, New Jersey, Delaware, Maryland, Virginia and Florida.