Among the first brands in the convenience segment to roll out cold-brew coffee, Wawa has since introduced a sweeter variety that is slow steeped in cold water and finished with a splash of sweet cream.
The debut of a sweet cream cold-brew variety positions Wawa in a competitive space with leading coffee QSRs such as Starbucks, which recently added a Vanilla Sweet Cream Cold Brew and Spiced Sweet Cream Cold Brew to its menu.