Hot tea purchases are on the rise at c-stores. Forty percent of c-store consumers say that they’re buying more hot tea than they were last year, and about half of all c-store consumers say that they now buy hot tea from convenience stores at least once a month.
Circle K’s Sweet Ginger Peach Hot Tea features flavor profiles that align with today’s customer preferences for hot tea. More than three-fourths of consumers (76%) prefer sweetened tea, and more than a quarter (26%) prefer peach flavors for hot tea. Factor in the overarching trend for spices in beverages (e.g., ginger), and Circle K has introduced a likely winner for customers looking for unique tea flavors.