A Midwest coffee chain with a strong brand positioning around living life to the fullest, Caribou Coffee regularly releases new coffee flavors and seasonal, limited-time coffee drinks. The chain debuted cold-press coffee in spring 2015 and bottled it up for on-site sale the next year. Late last year, it also rolled out a Hot Crafted Press beverage, which is slow-brewed, cold-press coffee with cream that is steamed hot. Caribou also removed artificial flavorings from its beverages last year; it now only uses flavor syrups with clean-label standards.