Using coffee to engage fans and drive loyalty, Wawa often runs coffee-themed social-media and Wawa Rewards promotions, such as its I Heart Wawa Coffee Video contest in 2015 and its Free for All rewards customer coffee giveaway last year. The chain offers numerous coffee roasts, including mild, medium, rich and bold. Specialty coffee options range from a White Chocolate Cookies & Cream Macchiato to a Mocha Mint Latte.