Rutter’s Farm Stores boasts its customers’ ability to create their own cold-brew flavor with two milk offerings, 10 flavored syrups (including a seasonal and three sugar-free/zero-calorie options), three chocolate and caramel sauces and a whipped-cream topping. It also underscores the fact that cold brew’s less pronounced flavor profile can help diet-conscious guests scale back on higher-calorie additives when they drink coffee.

“Our customers were ready for cold brew,” said Chuck Moyer, foodservice category supervisor for York, Pa.-based Rutter’s Farm Stores. “Once we were ready to go, we just had to get the word out.”