BATTLE CREEK, Mich. -- In an effort to fight hunger, The Kellogg Co. announced a new goal to create three billion "better days" for people around the world through its Breakfasts for Better Days platform.
“Through Breakfasts for Better Days, we are fighting hunger every day and, at the same time, partnering with farmers and others who will play important roles creating longer-term solutions to these challenges for generations to come,” said John Bryant, chairman and CEO of The Kellogg Co., Battle Creek, Mich. “As a global food company, we are passionate about doing our part to make sure there is enough food for everyone in a world with a growing population and increasingly limited natural resources.”
Here are five ways the company will create three billion "better days" by 2025 …
The company will donate food to people in need, including 2.5 billion servings of food in partnerships with hundreds of food banks across five continents.
Kellogg’s will expand breakfast programs so that 2 million children worldwide can get the best start to their day.
It will support 500,000 farmers, their families and communities with Climate Smart Agriculture practices to increase yields, improve climate resiliency and reduce post-harvest food loss and food waste.
“At Kellogg, we share people’s passion about where their food comes from, the people who grow and make it, and that there is enough food for everyone,” said Kris Charles, senior vice president of global corporate affairs for The Kellogg Co.
Kellogg employees will commit to 45,000 volunteer days at their local community food banks, community farms and breakfast programs.
Kellogg’s will also engage 300 million people to join the company in its hunger relief efforts through commercial promotions, engagement online and social-media participation.
Breakfasts for Better Days launched in 2013. Battle Creek, Mich.-based The Kellogg Co. will have helped to provide more than 1.9 billion servings of food to people in need—exceeding its original goal to provide 1 billion servings by the end of 2016.
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