YORK, Pa. -- Rutter’s Farm Stores will use two new corporate giving programs, Vote with Your Dollars and Rutter’s Rewards Schools, to continue its financial support of local children’s charities, the York, Pa-based convenience-store retailer has announced.
Since 2005, Rutter’s has given more than $4.45 million to local children’s charities. The chain will fund Vote with Your Dollars and Rutter’s Rewards Schools with $100,000 raised at Rutter’s Children’s Charities’ annual golf outing.
Both programs rely on technology and will empower customers to help decide to which charities the funds are allocated.
The Rutter’s Children’s Charities donation committee selected seven Central Pennsylvania charities as finalists to participate in the Vote with Your Dollars program this year:
- Make a Wish Foundation
- Hoffman Homes for Youth
- Junior Achievement
- York County Food Bank
- Red Cross of South Central PA
- Chambersburg Hospital
- York Country Day School
Customers can read about each charity, their plans for the donation and learn how to pledge their support at rutters.com/charities or by using Rutter’s mobile app. Each of the participating organizations will also encourage their network of followers, members and volunteers to support the cause. Every dollar spent at Rutter’s by a charity’s supporter will count as a vote.
Rutter’s Rewards Schools gives clubs, teams and other organizations from local schools an opportunity to meet their fundraising goals. Once approved to participate, the organization will have 90 days to encourage its members, their families and friends to shop at Rutter’s. The club will earn a percentage of the total dollar amount spent in the stores by their supporters.
“We believe these programs lend transparency and consistency to the process of choosing which organizations receive support from us each year, while giving the supporters of each charity a hand in helping their favorite cause,” said Derek Gaskins, Rutter’s chief customer officer. “Moreover, we are excited to leverage our innovative mobile and loyalty technology platforms to drive engagement, and provide financial support to our local schools, non-profits, and community organizations.”
Rutter’s has been active in the community since its beginning in 1921.
Under the third generation of family leadership, Rutter’s operates 60 convenience stores throughout central Pennsylvania.
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