ATLANTA --RaceTrac Petroleum will remodel at least 21 RaceTrac convenience stores in Louisiana by the end of 2016 “to deliver a more consistent shopping experience” to its customers.
As reported in a McLane/CSP Daily News Flash, the retailer is revamping its legacy c-stores to resemble the layout and offerings featured in the company’s latest store prototype.
Customers in Louisiana can already experience updated RaceTrac stores in Covington, Baton Rouge and Gonzales. Construction also has begun in the Baton Rouge and New Orleans areas.
Here are three significant elements of the redesign effort:
1. Simple & Enjoyable
The stores will offer a more modern layout that features updated building architecture, new Swirl World frozen treat stations, an expanded coffee area with more counter space and additional indoor and outdoor lighting.
“Our remodel initiative is one of the many ways that RaceTrac is delivering on our mission of making people’s lives simpler and more enjoyable,” said Robby Posener, vice president of marketing, merchandising, design and construction at RaceTrac. “These changes will deliver a more consistent store experience to all our guests, regardless of which Louisiana location they visit.”
He continued, “Outside, guests will find clean, well-lit parking lots with more pumps than the average convenience store. Inside, our goal is to make the shopping experience even better than before with more intuitive layouts and a focus on showcasing the many food and beverage options available within the store. The revised setup inside enables our team members to go the extra mile in servicing the guests’ needs, especially when they are in a hurry.”
2. Swirled & Sweet
In January 2012, RaceTrac introduced its new store prototype featuring Swirl World frozen treats, an expanded coffee bar and fresh salads, sandwiches, fruits and bakery items delivered fresh daily.
The Swirl World frozen treat station offers a variety of flavors and an assortment of toppings, including fresh fruits and candies. Customers will find Swirl World frozen treats at every RaceTrac store in the state.
3. Coffee, Beverages & Food
Customers will be able to customize their “Crazy Good Coffee” at RaceTrac’s expanded coffee bar. All Louisiana RaceTrac locations will now feature six blends of fresh-brewed coffee, from Colombian to hazelnut, with popular creamers, sweeteners and toppings such as whipped cream and marshmallows on hand.
And customers can expect to find the food and beverage options they expect, but with more fresh and customizable options. Remodeled stores will feature roller-grill classics as well as seasonal limited-time offers, which can be topped with traditional condiments, or mixed up with new additions such as onions, jalapeños and nacho cheese from the expanded toppings bar.
The updated RaceTrac food offering also include a variety of hot and cold sandwiches, salads, wraps, fruit cups, whole fruits and fresh-baked pastries, all delivered fresh daily.
All stores will feature a layout that facilitates both quick, in-and-out service, and the ability to take advantage of a variety of seating options.
“RaceTrac has been a part of the Louisiana landscape for nearly 40 years and we are continuing to grow in the Bayou State through our 2016 remodel initiative,” said Brian Thornton, vice president of real estate and engineering at RaceTrac. “Beyond bringing expanded food options and a more modern design to every location in Louisiana, we’ll be creating jobs and helping to drive the local economy. We look forward to continuing to be a vibrant part of the Louisiana communities we serve.”
Based in Atlanta, RaceTrac operates nearly 400 convenience stores in Georgia, Florida, Louisiana and Texas.
Members help make our journalism possible. Become a CSP member today and unlock exclusive benefits, including unlimited access to all of our content. Sign up here.