“People do not get along with him. When he was young, there was a Star Trek game that he and his fellow nerds liked to play and everyone wanted to be Mr. Spock, of course. But Jeff decided that he would be the ship’s computer. He’s great with technology, but just terrible with people," Brandt said.
And that’s where Bezos could face his stiffest challenge in the convenience space. “To me, a convenience store, there’s not a lot you can do with technology to make it better,” Brandt said.
“What I’ve seen in retailing, the way to compete with Amazon is with customer service. That’s people stuff and that’s what will get people going to it. I don’t see any advantage to what Bezos has for a c-store, either with people walking in to buy stuff or delivering it.”
Then again, this is Jeff Bezos we are talking about. And as Brandt said, “he’s willing to take risks.”