Convenience stores need to treat staff the same way they treat customers, Halpern said at CSP’s 2017 Outlook Leadership Conference. To find the people who live to create experiences for customers, training needs to be fun and engaging, he said. “Any way you can gamify training is a good thing,” he said.
Restaurants have a major advantage over c-stores: tipping. So c-stores need to find additional ways to compensate their teams to hold on to their best people.
“Any way you can reward people for working later or double shifts will help people feel better about putting in their sweat equity for you,” he said. For instance, handing out $20 gift cards to workers who sell the most limited-time offers (LTOs) could help round out staff’s paychecks.
C-stores don’t need to get hung up on the dollar amount, he said. “It doesn’t need to be big monetary rewards, but rewarding through education, access to experience, product and cash is vital,” he said. “They need to feel not a part of your company but of your ecosystem.”