WASHINGTON -- 7-Eleven Inc. offered 26 District of Columbia residents jobs at its two new stores in the city during a special job fair held Monday at the Department of Employment Services headquarters, according to city officials.
The Dallas-based chain, which boasts being the largest in the convenience-store industry, is the latest company to participate in One City One Hire, Mayor Vincent C. Gray’s new initiative to get District residents employed, according to a report in the Washington Post.
The ambitious program, launched in September, has a goal of matching 10,000 unemployed residents with private jobs in the next year. It’s modeled after a similar program in Atlanta.
More than 100 job applicants attended Monday’s event, held to fill spots at stores that will open on Benning Road NE and Bladensburg Road NE.
7-Eleven is looking to open up to a dozen stores in the District through franchising, according to the report.
“7-Eleven will be working with my team to identify D.C. residents to be included in the pool of applicants to be awarded a franchise,” Gray said in the news release. “This is an example of a company that has embraced our One City One Hire initiative.”
In other 7-Eleven news, Pepsi has partnered with the c-store chain nationwide to ask consumers to help relieve domestic hunger by purchasing a Pepsi trademark product at participating 7-Eleven locations nationwide, with proceeds of up to $250,000 going to Feeding America. Through Dec. 31, Pepsi will donate five cents from each 20-ounce Pepsi product purchased at 7-Eleven locations, and customers can double their donations by checking-in to 7-Eleven on Facebook.
"We believe it's important to create unique, point-of-sales marketing programs that engage our customers and provide them with a convenient, immediate way to do good," said Bryan Welsh, Pepsi shopper marketing vice president.
Pepsi and 7-Eleven will have in-store and online promotional displays and advertising to drive deeper awareness, including case cards on Pepsi end-caps coupled with national and hyper-local advertising on Facebook and participating food-bank websites.
"Studies show that cause-marketing and social media are two critical ways to reach millennial consumers, a target demographic for both 7-Eleven and Pepsi," said Jesus Delgado-Jenkins, 7-Eleven senior vice president of merchandising, marketing and logistics. "Pepsi has been a great partner in extending our partnership with Feeding America, a charity focus for our companies."
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