Bluecanoe Paddles On

Holds several more grand openings in Maine

YORK, Maine - Irving Oil continues to roll out its new convenience retail store concept called Bluecanoe, with the York, Biddeford and Sanford, Maine, locations celebrating their grand openings on June 17, reported the Seacoast Newspapers.

Irving is offering customers throughout Maine, New Hampshire and Atlantic Canada a new look and enhanced product offerings with its new brand, whichas reported in CSP Daily Newswill feature gourmet coffee, fresh bakery items and premium, made-to-order deli offerings.

We are very excited to be [image-nocss] kicking off this major company initiative, which will rebrand and provide a whole new look to our convenience stores throughout Maine, New Hampshire and Atlantic Canada, Harry Hadiaris, Irving's director of convenience retail, told the newspaper. We believe our Bluecanoe stores will create an exciting and memorable shopping experience for our customers, with the offering of premium, fresh foods; a clean and friendly environment; superior care from people; and, of course, our trademark exceptionally clean washrooms.

Bluecanoe stores have opened in Goffstown, Derry, Milford, Portsmouth, North Hampton, Seabrook, Stratham, Hooksett, Hillsborough, Conway, North Conway, and Glen, N.H.; and Wells and Eliot, Maine.

About 100 locations in New Hampshire, Maine and Atlantic Canada will receive a new look and enhanced product offerings in 2005. Irving will continue rebranding the remainder of its network in New England and Atlantic Canada throughout 2006, which represents a significant investment in local communities, said the report.

We're continuing to evolve our product mix, responding to our customers' interest in fresh fruit, made-to-order deli items such as our protein salad lunch pack, and low-carb wraps as well as baked-on-the-premises muffins and breads, Hadiaris said. We are focusing on expanding what we offer to our customers, and we expect our bold new store design will appeal to a broader family audience.

Bluecanoe stores are designed to be visually appealing to customers, with a contemporary and friendly feel, Hadiaris added. The new Bluecanoe logo will be incorporated into the front fa aade and the newly designed pylon sign in front of the store. Customers will also notice changes where they purchase their gasoline, with newly designed gasoline pump elements and pump graphics, focused lighting and new coverings for the ceilings and the columns.

Inside, the warm colors of the store's new d acor and the wall graphics present images of people enjoying the fresh, friendly and clean product offerings, according to the company. Combined with Bluecanoe's customer care, customers will discover an atmosphere unlike anything they have experienced before, Irving claimed, according to the report.