Brookwood Names C-Store Brand Manager
Will lead channel development, including digital, social media, advertising
BEVERLY, Mass. -- Private-equity investment firm Brookwood Financial Partners LLC has announced that Darrin Samaha has joined the firm as vice president and brand manager for BW Gas & Convenience Holdings LLC.
BW Gas & Convenience is an affiliate of Brookwood, which owns and operates gas stations with convenience stores in selected regions of the United States. Brookwood intends to expand its portfolio to 600 to 1,000 convenience stores in the next several years, it said.
Samaha’s primary responsibility will be to lead the development of BW Gas & Convenience’s convenience-store brand across all channels, including the development of digital and social media marketing strategies and working collaboratively with third-party agencies and vendors to create targeted advertising campaigns.
“Darrin has a wealth of experience in brand development and management in the retail industry, including graphic design, brand creation and website development, and we could not be more excited to have him on board,” said Jayne M. Rice, Brookwood’s managing director and director of institutional sales, marketing and investor relations. “His strong technical skills, coupled with the success he has had in analyzing consumer-driven data and deploying digital and mobile marketing campaigns, will enable him to develop programs for our BW Gas & Convenience business that will maximize our branding and marketing effectiveness.”
Prior to joining BW Gas & Convenience, Samaha was the chief creative officer and founder of Blue Coda, where he created and built Blue Coda’s corporate brand and vision and led the firm’s project management teams. Also in his tenure at this position, Samaha managed and led all creative staff operations and successfully translated and represented client brands in the digital space.
Samaha began his career at Vignette Corp. with the Advanced Business Analytics Group, where his team developed Web-based financial services tools.
Beverly, Mass-based Brookwood specializes in acquiring and managing value-add commercial real estate and related operating businesses on behalf of a select group of institutional investors, family offices and high-net-worth individuals. Since its founding in 1993, Brookwood has raised more than $810 million of equity to acquire a portfolio of 199 commercial real-estate and convenience-store properties, with a realized and unrealized value in excess of $2.2 billion. The portfolio has spanned multiple asset classes, geographical markets and industries across the United States.