DALLAS -- 7-Eleven Inc. has named Doug Foster as its first chief marketing officer (CMO), reporting to company president and CEO Joe DePinto and responsible for marketing, advertising, promotions and corporate communications for 7-Eleven stores' in the United States and Canada.
Creating the new CMO position demonstrates the important role marketing plays in achieving our company's goals and reaching consumers where they live, work and play, said DePinto.
Doug has brought a tremendous amount of vision to our team, and I count on [image-nocss] his expertise and leadership to create even greater public recognition for 7-Eleven, its products, services and opportunities, he added.
In Foster's three-year tenure as the company's vice president of marketing, his successes have included raising the awareness of 7-Eleven and its products, reintroducing consumer promotions, upgrading the visual merchandising and point-of-purchase system and launching marketing plans that helped generate record sales, the company said. Most recently, he brought 18 professional teams into a sports marketing initiative as part of the company's focus on regional activities and products.
Before joining 7-Eleven, Foster was executive vice president and CMO at FreshLoc Technologies, a company that specializes in monitoring systems that protect the quality of products in the food supply and distribution channels. His professional experience also includes 12 years of advertising in New York, the majority of which he spent at the J. Walter Thompson advertising agency as senior vice president and account director.
Throughout his career, he has managed a number of high-profile business-to-consumer accounts, such as Procter & Gamble, HJ Heinz, Borden Foods, Pace Foods (Pace Picante Sauce), B-to-B accounts, such as IBM, and the retail accounts of Long John Silvers and Goodyear Auto Service. During his advertising tenure, Doug won six American Marketing Association awards for marketing effectiveness.
Dallas-based 7Eleven operates, franchises or licenses more than 7,200 7-Eleven convenience stores in North America. Globally, 7-Eleven operates, franchises or licenses some 31,700 c-stores in 17countries and U.S. territories. During 2006, 7-Eleven stores worldwide generated total sales of more than $44 billion.
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