Company News

First 365 by Whole Foods Market Set to Open

Limited-selection ‘value’ offshoot to feature ‘curated’ product mix, in-store partnerships

AUSTIN, Texas -- Whole Foods will open its first 365 by Whole Foods Market on May 25 in the Silver Lake neighborhood of Los Angeles.

365 by Whole Foods Market

Designed to complement the Whole Foods Market brand by bringing fresh, healthy food to a broader audience with a streamlined, “quality-meets-value” shopping experience, 365 by Whole Foods Market stores will feature a curated mix of products that adhere to the company’s quality standards in an environment that is “fun and convenient” for shoppers.

The 28,000-square-foot location will feature hand-picked product selections from Whole Foods Market’s 365 Everyday Value brand products as well as select local and branded products.

Silver Lake’s 365 by Whole Foods Market also will host several “Friends of 365” in store through partnerships with by CHLOE., as well as Allegro Coffee Co. and teaBOT, a new retail platform that provides custom grab-and-go tea in under 30 seconds. Friends of 365 is an opportunity for businesses and entrepreneurs that align with the mission and quality standards of Whole Foods Market to establish their own independent retail spaces inside of 365 by Whole Foods Market stores.

Allegro Coffee will expand its coffee experience with the craft brew bar, serving customers hot coffee, cold beer and a selection of food items. Toronto-based startup teaBOT will install an efficient self-serve kiosk, allowing customers to personalize tea by mixing up to three of 18 different teas and herbal ingredients. New York-based vegan restaurant by CHLOE. will offer guests a diverse menu of plant-based foods, including burgers, salads, market specials, pastas and sweets, that can be enjoyed in the restaurant, taken to go or to a communal dine-in experience elsewhere in the store.

“With each store, we’re looking to curate a unique experience. Allegro’s craft brew bar will provide a casual place for Silver Lake residents to relax before or after they shop, while teaBOT’s unique service will offer a quick, yet deeply personalized tea-making experience,” said Jeff Turnas, president of 365 by Whole Foods Market. “We’ve really dedicated ourselves to partnering with like-minded companies that are doing new and interesting things in their respective field to bring a truly unique shopping experience that complements our thoughtfully curated selection of foods.”

To provide shoppers with added convenience, 365 by Whole Foods Market stores will offer online ordering and delivery services through Instacart.

Two additional 365 by Whole Foods Market locations will open in 2016--in Bellevue, Wash., and Portland, Ore. The company said it expects to open up to 10 stores in 2017.

Founded in 1978 in Austin, Texas, Whole Foods Market is a leading retailer of natural and organic foods. In fiscal-year 2015, the company had sales of approximately $15 billion. It has 436 stores in the United States, Canada and the United Kingdom.

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