WELLESLEY HILLS, Mass. -- Gulf Oil has forged a major sponsorship agreement with the National Hockey League's (NHL) Pittsburgh Penguins.
Pittsburgh is also home to Gulf's former headquarters, originally referred to as "the Gulf Building" (now Gulf Tower), an Art Deco skyscraper and the tallest building in Pittsburgh until 1970. This new endeavor with the Penguins further represents Gulf's ongoing investment in the Pennsylvania market and strong commitment to helping its customers and communities thrive, the company said.
The Penguins, who are currently making a run for the Stanley Cup championship, celebrated their 50th anniversary season in 2016-17. The team also boasts one of the league's most dedicated fan bases, according to Gulf. The team has sold out every game for more than 10 seasons.
"Gulf Oil has such a rich history of support for the Pittsburgh region, and we're excited and proud to add their iconic brand to the Pittsburgh Penguins family," said Terry Kalna, senior vice president of sales and broadcasting for the Penguins. "We salute Gulf's continued commitment to the people of western Pennsylvania and look forward to working with them to benefit Penguins fans everywhere."
At the start of the 2017-18 season, fans will see new Gulf signage throughout the PPG Paints Arena, including dasherboards, LED ribbon boards and digital advertising. The sponsorship also includes support of events outside of hockey, including both community and charitable initiatives.
"By partnering with one of the top hockey teams in the country, we can engage consumers across the United States and extend our brand's recognition while continuing to support our historic home," said Nikki Fales, marketing manager for Gulf Oil.
Wellesley Hills, Mass.-based Gulf Oil is a diverse refined-products terminaling, storage and logistics business and a distributor of motor fuels in the United States through more than 2,000 Gulf-branded gas stations and convenience stores.
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