HERSHEY, Pa. -- The Hershey Co. said that Andrew (Drew) J. Panayiotou has been named vice president of innovation and strategy for snacks, effective yesterday. Panayiotou will report to Michele Buck, senior vice president and president of U.S. snacks.
Panayiotou will lead Hershey's efforts to identify and develop future growth platforms and fill the new product pipeline. He also will play a leadership role in the international expansion of snacks and will work with the business development group to develop growth plans and strategies.
Drew brings an outstanding record of developing strategies and programs that drive growth and build consumer brands, Buck said. He combines an entrepreneurial spirit and creative approach with a deep understanding of brand dynamics. Drew's extensive experience with a wide variety of retail channels and his background in connecting with consumers will be extremely valuable as we continue to develop snacks that generate excitement among consumers and drive profitable growth.
Panayiotou most recently built an independent marketing consulting practice focused on helping companies strengthen marketing strategies and programs. His clients included Mizuno Global Sports, Sears Roebuck, and Nike. Prior to this, Panayiotou worked at Eastman Kodak, where he led innovation and new products marketing for the entire consumer division. He played a key role in the turnaround of Kodak's camera business and launch of several new products.
He also worked at Dr. Pepper/Seven Up Inc., where he helped lead the turnaround of the Canada Dry business. Prior to Dr. Pepper/Seven Up, Panayiotou worked at Johnson & Johnson, where he led brand marketing efforts for ACUVUE contact lenses, playing a critical role in driving growth and establishing ACUVUE as the leading brand within the category.
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