DALLAS -- In a variation on a shopping mall that includes unfamiliar store names such as the NBC5 Travel Store and DFW News, as well as varied high-end retail sites and a wide variety of quick-service and limited-service restaurants, 7-Eleven is a comforting moniker to travelers at Dallas Fort Worth International Airport.
Opened in fall 2015, two miniature stores—in terminals A and E—are the first 7-Eleven convenience stores to open behind security checks in a U.S. airport.
Here is a look inside the small stores operated by airport concessionaire Paradies Lagardère Travel Retail …
On a recent Thursday afternoon, the small c-store (about 900 square feet) had customers lined up to check out, even with three registers open, easily besting traffic in any of the nontraditional c-stores in terminal E.
Because the site is a travel store, 7-Eleven’s own Connect electronics accessories earned a prominent position on an endcap near the checkout.
7-Eleven’s own snack brands provide an accessible snacking alternative whether customers are seeking healthy choices or otherwise. Prices are generally comparable to those in other travel stores at the airport.
Foodservice options include two roller grills, hot sandwiches, chicken wings and pizza made on site, as well as 7-Eleven’s line of Fresh To Go fresh-packed salads and fruit cups, an eight-head soda fountain and six flavors of frozen-dispensed Slurpee.
DFW Airport is a Coca-Cola property, which limits the variety of beverages in the 7-Eleven c-store’s five-door cold vault to Coca-Cola brands, each priced as set by airport contracts, e.g., $2.25 per 20-ounce soda or bottled water.
Get today’s need-to-know convenience industry intelligence. Sign up to receive texts from CSP on news and insights that matter to your brand.
CSP’s Top 202 details the largest chains in the convenience-store industry and the biggest M&A stories of the past year. Welcome to a deep dive into the c-store landscape.
Category sales performance in Beverages, Candy, General Merchandise, Packaged Food/Foodservice and Snacks.
The industry’s largest distributors by sales volume
Corporate retail news affecting the convenience-store industry
The latest information on products and trends in the convenience-store and foodservice industries.
Peek inside new convenience stores to uncover the best in retail store design across North America.