CHICAGO -- Information Resources Inc. (IRI) said that it is releasing two full years of census-level data for Circle K, part of the Alimentation Couche-Tard Inc. group, the second-largest independent convenience store chain in the United States in terms of number of stores. Albertson's Express and SUPERVALU Express are also now available as census-level accounts. These new data offerings will enable manufacturers and retailers to develop better insights as they assess their businesses to improve category management effectiveness and retail execution.
IRI also said that major U.S. consumer [image-nocss] product giants General Mills, Mars Snackfood, BIC, Pabst and Welch's have all purchased the IRI AllScan Convenience Store Tracking Service just 12 months after its initial launch. In addition, IRI also announced that it has enhanced the AllScan service with new data from the nation's leading convenience stores and features that will deliver reliable and actionable insights to retailers and sales and marketing executives at the local market level.
The IRI AllScan Convenience Store Tracking service is a 100% scan-based, point-of-sale (POS) data tracking solution for the convenience channel. The recently launched service supplies price, promotion and distribution information and consumer insights across the entire c-store channel.
IRI's new AllScan customers join other industry-leading manufacturers such as Just Born, Perfetti Van Melle, Dairy Management Inc., Candy Alliance and Bimbo Bakeries that use the AllScan service to obtain improved information quality and greater accuracy at the national, regional and local market levels.
Abbott Wolfe, chief sales officer of Pabst Brewing Co., said, "Receiving this data at a very granular level is the key to broadening our perspective on every sale and to optimizing our price and promotion mix."
Additionally, IRI is continuing to build its store sample sizes by adding new chain stores, including Mapco, Murphy Oil, Landmark Industries and Tri-Star Energy, as well as independent stores, installing new scanning technology. As a result, AllScan now uses 11,000 POS scan-based stores to project sales for the entire National Association of Convenience Stores' defined channel.
IRI has also added enhancements to the host of national and local market analytic insights AllScan currently provides. New measures for tracking base sales under various channel-specific causal conditions to enable manufacturers and retailers to improve their promotion analysis and achieve greater success at driving convenience channel sales.
Chicago-based IRI is a major provider of consumer, shopper and retail market intelligence and insights.
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