MILFORD, Conn. -- The Subway restaurant has appointed Tony Pace as senior vice president and chief marketing officer of the Subway Franchisee Advertising Fund Trust (SFAFT), succeeding Chris Carroll. SFAFT creates advertising and marketing programs that are designed to build sales and promote the image of the restaurant chain.
Pace was formerly the executive vice president and group managing director for McCannErickson Worldwide. While at McCann, Pace managed such major brands as Coca-Cola, Burger King and Capital One.
At SFAFT, [image-nocss] Pace will be accountable for developing integrated marketing and advertising programs to drive profitable sales in nearly 25,000 stores around the world.
"Tony brings us a wealth of experience both within the QSR category and beyond, across a wide range of marketing and advertising disciplines," said Tom Seddon, CEO and executive director of SFAFT.
Pace has extensive restaurant experience, including work for Burger King and Outback Steakhouse while at McCann New York. He also led regional Popeye's business out of McCann's Texas offices, and KFC while he was at Young & Rubicam.
During his tenure at McCann, Pace was asked to take over Momentum, an event-marketing firm the agency had acquired. He broadened the firm's capabilities from pure event marketing to include sponsorships, promotions and retail support. Under Pace's leadership, Momentum carried the Olympic torch for Coca-Cola across the United States into Atlanta.
Pace has been integral to the development of many successful advertising campaigns including the David Spade "No" work for Capital One, "The Whopper Says" for Burger King, the immediacy marketing extensions of "Always" for Coca-Cola, and the Ray Charles work for KFC.
In addition to his event and promotion experience at Momentum, his integrated marketing experience includes stints at Wunderman and Burson-Marsteller while he was with Young & Rubicam. Pace also served as associate director of marketing there.
SFAFT functions independently of Doctor's Associates Inc., which is the franchisor of the Subway business franchise concept, and its affiliates.
The Milford, Conn.-based Subway restaurant chain has more than 24,500 locations in 82 countries.
Members help make our journalism possible. Become a CSP member today and unlock exclusive benefits, including unlimited access to all of our content. Sign up here.