CJRW will also act as an agent in the [image-nocss] purchasing of materials and services required to produce advertising and consumer promotions.
"We are pleased to work with CJRW because they are leaders in their field," said Kevin W. Krause, Kum & Go senior vice president of marketing. "More importantly, they are passionate about the Kum & Go brand. It shows in the quality of their work."
CJRW has developed communications support for national clients such as Tyson Foods, Dillard's Inc. and 3M, among others. "CJRW was chosen because of its knowledge and experience in marketing, branding and advertising. Their capabilities are exceptional and we are excited about the partnership," said Krause.
In making the announcement, David Martin, chairman and CEO of the agency, said he looks forward to supporting Kum & Go in all of its branding and marketing initiatives. "Kum & Go is an outstanding brand, and we have every confidence our efforts will support and enhance their business."
Founded in 1961, CJRW is headquartered in Little Rock, Ark. The agency also owns Jones Productions, one of the region's leading film and video commercial production facilities. CJRW is the only U.S.-based affiliate of Burson-Marsteller, a leading global public relations and communications firm with more than 130 offices on six continents.
Family-owned Kum & Go began in 1959 in Hampton, Iowa, and has grown to more than 430 convenience stores in 11 states (Iowa, Arkansas, Colorado, Minnesota, Missouri, Montana, Nebraska, North Dakota, Oklahoma, South Dakota and Wyoming). The West Des Moines, Iowa-based company employs more than 3,600 associates. The company returns at least 10% of its annual profits to the communities it serves.
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