Family Express' living brand is its "uniquely friendly employees," the company said.
In 2007, Valparaiso, Ind.-based Family Express instituted a new hiring protocol [image-nocss] based on "programmatic hiring," it said. Programmatic hiring is a process that initiates store-specific hiring based on formulated and anticipated attrition as opposed to starting the hiring process after the fact.
Kris Condon said "programmatic hiring allows us months to look for outstanding candidates as opposed to hiring out of desperation. This process has not just 'de-stressed' our stores, but has brought about tangible productivity efficiencies."
Currently, Family Express screens approximately 50 candidates in search of one qualified employee.
The online screening process was designed in collaboration with Dr. Susan Stang of Performance-Based Selection Ltd., Westlake, Ohio.
"Organizing our business model around our 'living brand' has brought about notable productivity to [Family Express]. Our remarkable work force generates $117 in in-store merchandise sales and $54 in total GP per labor hour. Experiencing zero turnover at half of our stores is another derivative of building our business around the living brand," said Monique Horn, the company's CAO.
Click here to view Family Express' job page.
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