MACS is comprised of approximately 300 company-owned and dealer retail locations throughout Maryland and Virginia, in addition to its wholesale fuel distribution network.
Based in Greenville, S.C., and in its 21st year of operation, JDPR will provide guidance on strategic communications planning, as well as support for national and local media relations. [image-nocss] The firm will also assist with promotions and event planning, in addition to consulting on issues management for MACS.
"The strategic insights of the professionals at JDPR already are demonstrating value for MACS as we pursue rapid expansion. We welcome JDPR to our team and look forward to working with them," Jim Summers, president and COO of Richmond, Va.-based MACS, said.
"The MACS leadership team have phenomenal credentials in the C-store channel and afford us a tremendous opportunity to contribute meaningfully to their business development strategies. Their trajectory for growth allows for innovative communications to support both corporate and hyper-local store marketing," said Jeff Dezen, president of JDPR.
Founded in 1991, JDPR is a marketing-communications consulting agency specializing in PR strategic planning, creative program development and messaging tailored to specific target audiences. It works with regional and national clients across a broad spectrum of business categories, including: sports/lifestyle, manufacturing, professional services, telecommunications, retail and healthcare.
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